Meaning: Expressive Typography is an art form where text is highly visual; actually, type becomes an image. Letters are not just abstract notions, carriers of meaning; they are also real, physical shapes.
I’ve always been interested in the different ways of communicating through type, visually and verbally, as I love to see when type takes on a personality of it’s own. Graphic designers today use various type treatments to give their designs an extra touch that is not only visually interesting but also strengthens the message.
There are different ways in which this can be done and this includes and is not limited to…
- Displacement of letterforms
- Dimensionality and materiality
- Imagery complimenting type
- Using objects as type
- Handwriting or drawing the type
"Type has spirit and can convey mood; that could be your medium." - Paula Scher
Displacement of letterforms
By playing with different weights, sizes and the arrangement of letterforms, it helps to express certain ideas more effectively. If we take the word 'Delete' for example and remove a character, it brings additional meaning to the word. See some examples below...