Thinking Aloud With Ayo
Thinking Aloud With Ayo provides a platform for promoting good news stories about Nigerians who live away from Nigeria. They share stories about ordinary people/organisations within the community that are doing inspiring things. As well as encourage stories of triumph/success. A brand new identity was required so that the TAWA can become synonymous with inspiring stories and promoting good news.
"I approached Monique with a vague idea of what I wanted for my radio show re branding. In order to help me better focus my thoughts on possible concepts, Monique asked me to complete a questionnaire which would help her get a better idea about what my brand was about and how I saw it progressing.
This process actually highlighted to me some areas that I might want to develop in the future. Once the questionnaire was completed, Monique set about providing some design ideas that she felt would totally represent WHO i am as well as WHAT I'm about.
We went through an iterative process and I'm grateful for Monique's patience with me, along with her professional opinions and creativity.
I'm totally happy with the finished product and I'm looking forward to working with Monique on more projects in the near future." - Helen Sonoiki