Ladbrokes Coral Brand Summit
A brand isn't truly launched until people experience it. This project transformed new brand guidelines into a fully immersive environment for hundreds of stakeholders.
Following a major brand refresh, Ladbrokes and Coral needed a large scale event that would introduce the new identities and build excitement internally.
The challenge was translating brand guidelines into a physical experience that felt impactful and engaging.
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Creative Direction,
Event Branding,
Environmental Design
Brand Rollout
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Sports, Gaming & Entertainment
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Senior Graphic Designer
My Approach
As the Senior Designer on a huge rebrand rollout for Ladbrokes and Coral, my focus was on creating environments that allowed stakeholders to experience the new brands rather than simply view them.
Every touchpoint needed to reinforce the refreshed identities while creating a sense of energy and anticipation.
Bringing It To Life
Working across a three month period, I helped lead the creative execution of the summit, developing wall graphics, signage, wayfinding and environmental branding.
I collaborated closely with suppliers, printers and internal teams to ensure consistency and quality across every element.
Impact
The event successfully launched the refreshed brands to hundreds of stakeholders and helped generate excitement, engagement and internal buy in during a significant period of change. The big reveal happened at the Olympic Stadium in London, and seeing the space come alive with our work, and watching the reactions, was a real career highlight.
