The founders approached me with a compelling vision for their event planning business, seeking a comprehensive approach to establish their brand identity. In response, I crafted a robust brand strategy that aligned with their goals and values. Leveraging my expertise in visual design, I created a distinctive and memorable brand aesthetic, ensuring that every element reflected the essence of their business.

Furthermore, I developed comprehensive brand guidelines to provide a clear framework for consistent and cohesive brand representation across various touchpoints. This encompassed guidelines for logo usage, colour schemes, typography, imagery, and other visual elements. The result was a well-defined and cohesive brand identity that not only resonated with the founders' vision but also provided a strong foundation for their business's visual communication.