Coral
Step into the dynamic world of gaming campaigns at Coral, where creativity meets strategy to captivate audiences across their extensive UK retail estate of over 1800 shops. As part of the team, I spearheaded campaigns tailored for our in-shop experience, immersing customers in the thrill of gaming through a variety of touchpoints.
Our campaigns came to life through a rich variety of materials strategically placed within our retail spaces. Vibrant posters adorned the walls, catching the eye of passersby with enticing visuals and compelling messaging. TV screens flickered with excitement, showcasing the latest offers and games to eager players.
The journey continued with the creation of innovative gaming machine and platforms, seamlessly blending design aesthetics with functional excellence. In-shop posters breathed life into the excitement of the events, while digital screens transformed retail spaces into immersive hubs of entertainment. Additionally, a plethora of marketing collateral was created, including betting vouchers, informative leaflets, captivating booklets, enticing table toppers, and eye-catching standees, each playing a crucial role in enhancing the customer experience.
The journey continued with informative leaflets guiding staff and customers through new games and promotions, while hanging graphics added a touch of flair to our retail spaces. Each piece of the campaign puzzle played a crucial role in creating an immersive and exciting atmosphere for Coral's gaming enthusiasts.
