Chin Up – Jamaican Sorrel Drink

Chin Up is a Jamaican sorrel brand that wanted to take their homemade recipe beyond its Christmas roots and into year-round enjoyment.

I designed the brand identity, packaging, and social graphics, drawing inspiration from the bold flavours and the hibiscus flower at the heart of the drink.

The result is a brand that feels vibrant, authentic, and full of culture — a true celebration of the drink’s heritage.