Eurostar Amsterdam UK Terminal Boarding Video

With the opening of Eurostar’s new Amsterdam departure lounge, the team needed a way to guide passengers — especially those with accessibility needs — through the boarding process smoothly and confidently.

I led the creative direction for an animated explainer video, managing the process from concept to delivery. We mapped the real passenger journey on-site, identified confusion points, and storyboarded a clear, step-by-step guide. I worked with illustrators to create diverse, welcoming characters, and teamed with copywriters to script clear English and Dutch subtitles and voiceovers.

The final video now plays throughout the lounge, helping thousands of passengers board with ease. It’s reduced confusion, improved flow, and made the travel experience smoother — especially for first-time travellers.