Coral Marketing Campaigns
At Coral, I led the design for retail campaigns across more than 1,800 shops in the UK. The challenge was always the same: how do you make a campaign eye-catching, consistent, and exciting for customers who see these materials every day?
I designed everything from in-shop posters and window vinyls to digital screens, out-of-home (OOH) vouchers, and leaflets. Big events like the Cheltenham Festival were especially fun — it was about creating a fully immersive retail experience that matched the buzz of the occasion.
I collaborated closely with marketing teams to make sure creative ideas matched campaign goals, and I supported and mentored junior designers along the way. It was fast-paced, high-volume work, but it really sharpened my ability to balance creativity with clear communication.
The journey continued with the creation of innovative betting terminals and platforms, seamlessly blending design aesthetics with functional excellence. Window vinyls breathed life into the excitement of the events, while digital screens transformed retail spaces into immersive hubs of entertainment. Additionally, a plethora of marketing collateral was created, including betting vouchers, informative leaflets, captivating booklets, enticing table toppers, and eye-catching standees, each playing a crucial role in enhancing the customer experience.
