Black Professionals @Entain

Entain launched the Black Professionals Network to create a culture where Black colleagues could thrive. As the Design Lead I led the creative direction, collaborating with designers to craft a visual identity that broke away from the typical “corporate network” look.

Instead, we used bold colours, modern illustrations, and dynamic layouts that felt alive and representative of both retail and office colleagues. I supported the creation of everything from animations and merchandise to style guides and event materials.

The result was an identity that colleagues were proud to rally behind, with design that truly matched the spirit of the initiative.