Eurostar Sustainability Report 2024

Eurostar asked me to bring their 140-page Sustainability Report to life — a huge piece of work packed with data, policies, and big ambitions.

I led the design from start to finish: building the structure, creating layout systems, designing infographics, and making sure every page was both clear and accessible. I worked closely with their sustainability team and copywriters to turn heavy technical content into a story that people could actually connect with.

The challenge was balance — making the information approachable while keeping the weight and credibility it needed. My solution was a flexible design system that worked across executive messages, detailed methodology, and data visualisation.

The result? A report that feels transparent and honest, is easy to navigate, and tells Eurostar’s sustainability journey in a way that everyone can access.

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Eurostar’s New Wellbeing Initiative - Vitalité | Brand Identity