Eurostar Sustainability Report 2024
Led the design and production of Eurostar's 140-page Sustainability Report 2024, transforming complex environmental data into an engaging, accessible narrative.
My role encompassed the entire creative process: developing the document structure, designing layouts that balanced dense information with visual clarity, and ensuring full accessibility compliance throughout. Working closely with sustainability teams and copywriters, I translated technical content into compelling visual storytelling that reflects Eurostar's commitment to responsible travel.
The challenge was significant – how do you make 140 pages of data feel approachable while maintaining the gravitas that sustainability reporting demands? The solution involved creating a flexible design system that could handle everything from infographics and data visualisation to executive messaging and detailed methodology sections.
Beyond aesthetics, accessibility was paramount. Every design decision was made with inclusivity in mind, ensuring the report serves all stakeholders regardless of ability – because sustainability means creating a better world for everyone.
The result: a comprehensive report that doesn't just communicate our environmental impact, but demonstrates our commitment to transparency and progress in every page turn.
View the full report here.