Pride 2025 – Eurostar Staff T-Shirts

Eurostar wanted a fresh Pride t-shirt design for their staff — something bolder than the previous year and something people would genuinely want to wear.

I experimented with new layouts and treatments of Eurostar’s visual identity, keeping the premium brand feel while pushing it in more playful, expressive directions.

The result was a design that celebrated Pride authentically, gave staff something they were excited to wear, and showed how a brand’s values can come alive in the smallest of details.