Pride 2025 – Eurostar Staff T-Shirts
I led the creative for Eurostar's Pride 2025 staff t-shirts, with the challenge of evolving beyond previous designs while pushing our brand expression in fresh ways.
The brief was clear but complex: create something distinctly different from last year's approach, explore new applications of our brand assets, and most importantly, design something our team would genuinely want to wear with pride.
Working within Eurostar's established visual identity, I experimented with unconventional layouts and creative treatments of our brand elements to capture the energy and inclusivity of Pride while maintaining the premium feel our brand is known fo
The result? A design that celebrates diversity authentically while giving our incredible team something they're genuinely excited to wear – because the best brand expression happens when your own people are proud ambassadors.
Sometimes the most meaningful projects aren't the biggest campaigns, but the ones that bring your team together.
