Eurostar Pride 2025
Pride is more than a campaign. It is an opportunity to celebrate inclusion, visibility and community.
After several years of Pride activity, the challenge was to create something fresh while remaining authentic to both the Eurostar brand and the Pride movement.
The design needed to resonate with employees and feel genuinely wearable rather than simply promotional.
-
Creative Direction
T-Shirt Design
-
Travel & Transport
-
Design Team Manager
My Approach
I focused on creating a concept that pushed the brand in a new direction while maintaining a strong connection to Eurostar's identity.
The aim was to balance creativity with inclusivity, ensuring the final design reflected the spirit of Pride while feeling relevant to colleagues across the business.
Bringing It To Life
I led the creative development process, exploring new applications of brand assets and testing different visual directions.
Through collaboration and stakeholder feedback, we developed a final design that felt bold, modern and meaningful.
Impact
The campaign generated strong internal engagement and provided employees with a visible way to celebrate Pride.
Most importantly, it reinforced Eurostar's commitment to inclusion while creating something people genuinely wanted to wear.
