Owned by London - Brand Identity
Owned by London is a sustainable denim brand with a big mission: to empower women of all sizes through body positivity and conscious fashion. When they approached me, they needed an identity that felt stylish and contemporary but also carried weight and purpose.
I started by digging into their values — sustainability, inclusivity, and simplicity. From there, I developed a visual identity that balanced clean, modern design with warmth and approachability. The logo was crafted to feel bold yet versatile, while the colour palette drew on natural tones to nod to their sustainable ethos. Typography choices reinforced strength and confidence, helping to capture the empowering spirit at the heart of the brand.
The end result was an identity that would work seamlessly across online and offline touchpoints — from their e-commerce site to packaging and social content. More than just a logo, it gave them a foundation they could grow from, visually communicating their belief that denim should be fun, guilt-free, and for everyone.
Client Feedback
“It was great working with Monique. She understood where I wanted to go with my brand and the results showed through the design of the logo. Easy to work with, quick communication, offering collaborative work as well as giving direction. I definitely recommend using Monique’s services.”
— Rachel McFarlanem CEO - Owned By London