Zoetis Sustainability Report 2025
Sustainability reports are often packed with complex data and technical disclosures. My role was to create a visual system that made Zoetis' progress easier to understand while reinforcing its position as a global leader in animal health.
Zoetis needed a report that communicated progress against its Driven to Care strategy and long term sustainability commitments. The content ranged from detailed environmental disclosures to broader stories about innovation, people and purpose.
The challenge was creating a report that maintained credibility and accuracy while remaining engaging and accessible for a wide range of stakeholders.
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Editorial Design
Information Design
Corporate Report Design
Data Visualisation
Accessibility
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Animal Health & Pharmaceuticals
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Freelance Senior Designer
My Approach
I focused on creating a flexible design system that could support both detailed reporting and storytelling.
My goal was to help readers navigate the content with ease, making key information easier to absorb without losing the depth and rigour expected from a sustainability report.
Bringing It To Life
I developed the creative concept that set the tone for the entire report, alongside a robust layout system that balanced structure with flexibility.
Working closely with strategists, I translated dense content into clear visual narratives using thoughtful typography, accessible layouts and clean data visualisation.
Alongside the report, I also developed the stylesheet for Workiva implementation, creating a scalable design framework that enabled consistency across the document while supporting future report production.
Impact
The final report transformed complex sustainability content into a clear and cohesive reading experience.
The design system improved navigation, readability and accessibility while helping Zoetis communicate its sustainability commitments with confidence and clarity.
