Be The Other
Whether launching a new scarf collection or introducing handmade brooches, the challenge was never simply about photographing products. I wanted to demonstrate how these accessories can unlock creativity, self expression and versatility through styling.
As a multi wear accessory brand, one of the biggest challenges was helping customers visualise the different ways each scarf could be worn. The imagery needed to inspire while remaining authentic, showing people how these pieces could seamlessly fit into their everyday wardrobe. Whilst strengthening the brand's visual identity and position Be The Other as a modern accessories brand rooted in individuality and personal style.
-
Art Direction
Photography Direction
Brand Strategy
Styling
-
Fashion & Accessories
-
Founder & Creative Director
My Approach
I approached each collection as a storytelling opportunity.
Rather than focusing solely on the products themselves, I wanted to create a visual world that celebrated confidence, creativity and individuality. Every creative decision was made to help customers imagine how these accessories could become part of their own personal style.
By maintaining a consistent visual language across different product launches, I was able to build a recognisable brand identity while allowing each campaign to have its own personality.
Bringing It To Life
I led the creative direction from concept through to execution, developing moodboards, styling concepts, creative briefs and shot lists that established the vision for each campaign.
From selecting locations and props to directing photography, styling models and overseeing image selection, every detail was carefully considered to ensure the final imagery felt elevated, distinctive and aligned with the brand.
For the silk scarf collections, the focus was on movement, versatility and self expression, showcasing the multiple ways each piece could be styled.
For the brooch collections, I leaned into personality and craftsmanship, creating imagery that highlighted both the individuality of the wearer and the unique nature of each handmade piece.
Across both campaigns, the goal remained the same: create imagery that felt less like product photography and more like visual storytelling.
Impact
The creative direction helped establish a strong and recognisable visual identity for Be The Other across social media, the website, marketing materials and press features.
The campaigns contributed to increased customer engagement, newsletter sign ups and brand awareness, while helping the business secure media coverage, including a feature in Mayfair Times' Valentine's Guide 2026, Absolutely Kensington & Chelsea Hot List July 2021 and The Bite Magazine Autumn/Winter 2021 magazines.
Most importantly, the imagery created an emotional connection with customers, helping them see the accessories not simply as products, but as tools for creativity, self expression and personal style.
