Entain Empower Moments
As the Design Lead for Entain Empower, I spearheaded the development of the Empower Moments platform—a dynamic and interactive space within our virtual speaker programme. This platform serves as a hub for capturing key learnings from a diverse range of monthly topics presented by handpicked trailblazers. Our goal is to inspire positive changes on both personal and professional fronts among our colleagues.
Navigating through various design stages, I championed a creative route that allowed us to push the boundaries and embrace a fresh approach. Drawing inspiration from top brands like Fanta and Superside, we incorporated fearlessly contrasting colour palettes and energetic interstellar vibes into our visual exploration.
The identity of Empower Moments was meticulously crafted, featuring a distinctive logo type and logo mark designed to stand alone while forging a strong identity across all platforms. The Mulish Black font and lightning bolt icon exude empowerment, complemented by the iconic sigma lettering that maintains alignment with our recognizable Entain style.
In summary, my role as the Design Lead for Entain Empower involved shaping a visually compelling and engaging platform that not only captures the essence of our diverse speaker programme but also fosters a sense of empowerment and positive change among our colleagues.
