Club VIP Plus – Visual Identity & Strategy
The founders of Club VIP Plus came to me with a clear vision: they wanted their event planning business to feel bold, memorable, and true to their values of connection and celebration. My job was to turn that into a full brand identity and strategy that would help them stand out.
I started by shaping a brand strategy that reflected their ethos of “going the extra mile.” From there, I designed a new logo using their initials, with a plus symbol that reinforced their name and their commitment to adding extra value.
The visual identity was built out into a simple, flexible system that worked across print, digital, and event collateral. I also developed clear brand guidelines to keep everything consistent — covering logo usage, colour palette, typography, and imagery.
The result was a stronger, more cohesive identity that gave Club VIP Plus a confident presence in the events space and helped them connect with clients in a more memorable way.
Client Feedback
“Monique exceeded our expectations. The whole experience was on another level compared to previous graphic designers we have used. Monique totally understood our vision and even expertly explained our vision back to us.It has been one of our best investments and we have a timeless logo and finally branding guidelines from an expert which are proud to show the world. Thank you Monique.”
— Curtis Whyte, Director of Events - Club VIP Plus