Coral Retail Marketing
Retail marketing moves fast. The challenge is creating work that captures attention, drives engagement and remains consistent across multiple touchpoints.
Coral required a continuous stream of creative campaigns supporting sports, gaming and seasonal promotions across its retail estate.
The work needed to be visually impactful while remaining commercially effective.
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Creative Direction
Art Direction
Retail Marketing & POS
Brand Identity & Visual Design
Artworking
Concept Design
Campaign Design
Editorial Design
Team Leadership & Mentoring
Stakeholder Management
Project Management
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Sports, Gaming & Entertainment
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Design Lead
My Approach
I focused on creating design systems that balanced creativity with consistency.
Each campaign needed to work across multiple formats while delivering clear messaging and maintaining brand standards.
Bringing It To Life
I led the development of retail marketing campaigns across print and digital channels, overseeing everything from concept creation through to production.
Projects included POS materials, in store campaigns and promotional communications.
Impact
The work supported customer engagement across retail environments while ensuring campaign messages remained clear, consistent and visually compelling.
