Entain’s Empower Moments
How do you make learning and personal development feel genuinely engaging? Empower Moments transformed a speaker programme into a memorable brand experience that encouraged colleagues to learn, reflect and take action.
Entain wanted to create a interactive platform that captured the key takeaways from its virtual speaker programme ran which was ran over the Covid lockdown period. The goal was to make them accessible long after each session had ended.
The challenge was to create something that felt inspiring rather than corporate, while appealing to a broad internal audience across the business.
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Creative Direction
Brand Identity
Visual Design
Internal Communications
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Sports, Gaming & Entertainment
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Design Lead
My Approach
I saw an opportunity to move beyond traditional internal communications and create a distinct identity that employees would actively want to engage with.
The visual direction drew inspiration from bold consumer brands like Fanta and Superside, introducing energetic colour palettes and expressive visuals that felt optimistic, empowering and modern.
Bringing It To Life
I led the creative direction from concept through to delivery, working closely with stakeholders to shape the platform's visual identity.
The identity featured a bespoke logo, typography system and visual language designed to work seamlessly across digital touchpoints. Every design decision was focused on creating energy, encouraging curiosity and making learning feel more accessible.
Impact
Empower Moments gave the programme its own recognisable identity and helped increase engagement with internal learning content.
By presenting information in a more accessible and visually engaging way, the platform encouraged employees to connect with key themes and apply them both personally and professionally.
