The 93% Club | Graduate Job Application Pack
The 93% Club’s Graduate Job Application Pack is a free resource designed to help university students feel more confident when applying for graduate jobs. My role was to bring the content to life through an engaging, accessible design that made practical advice, tips and insights easy to navigate and enjoyable to read.
The pack needed to communicate useful, potentially daunting information in a way that felt approachable and relevant to students. Designed for digital use, it had to be easy to read on screen, with a clear structure that helped readers find the information they needed without feeling overwhelmed.
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Editorial Design
Digital Design
Canva Template
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Education, Non-profit, and Social Enterprise
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Freelance Senior Graphic Designer
My Approach
I wanted the design to feel less like a traditional careers guide and more like an engaging resource students would actually want to explore. Using The 93% Club’s existing brand assets, I developed a visual approach that balanced clear information with personality, bringing energy and character to the content while keeping readability at its heart.
Bringing It To Life
Designed in InDesign, the A4 pack combines bold colours, playful doodles, stickers and photography to create a lively, cohesive look. Clear headings, considered layouts and visual elements help break up the content, drawing attention to key tips, quotes and statistics.
To support future updates, I also created an editable Canva version, allowing the team to make copy changes and keep the resource up to date.
Impact
Empower Moments gave the programme its own recognisable identity and helped increase engagement with internal learning content.
By presenting information in a more accessible and visually engaging way, the platform encouraged employees to connect with key themes and apply them both personally and professionally.
