Be The Other - Art Direction

Be The Other is my own accessories brand, so this project was especially close to my heart. I wore a lot of hats here: art director, brand strategist, stylist, and general creative problem solver.

I started with moodboards to capture the brand’s vibe — luxury, individuality, and a touch of edge. From there, I pulled together concepts for photoshoots, making sure every detail (from backdrop to styling to model casting) worked in harmony with the pieces themselves.

Directing the shoots was the best bit — I wanted every image to feel as unique as the jewellery. It wasn’t just about showing off the craftsmanship, but telling a story that felt bold and expressive.

The end result? A visual identity that gave Be The Other its own confident voice, helped the brand stand out in a crowded market, and created imagery people genuinely connected with.