Club VIP Plus
Club VIP Plus needed a brand identity that reflected its commitment to creating memorable experiences while helping it stand out in a competitive events market.
The founders had a clear vision centred around connection, celebration and going the extra mile for clients.
The challenge was translating those values into a visual identity that felt distinctive, professional and memorable.
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Brand Strategy
Brand Identity
Visual Design
Brand Guidelines
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Events & Experiences
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Freelance Senior Deslgner
My Approach
I started by defining the brand foundations, shaping a strategy that reflected their ethos of “going the extra mile, followed by exploring visual directions that reinforced both the company name and its customer focused approach.
The goal was to create a brand that felt welcoming, confident and flexible enough to grow with the business.
Bringing It To Life
This insight allowed me to develop the brand strategy, guidelines, supported the collaboration with a copywriter and design a new visual identity using their initials, with a plus symbol that reinforced their name and their commitment to adding extra value.
The identity was designed to work seamlessly across digital, print and event applications.
Impact
The new identity gave Club VIP Plus a stronger market presence and a more cohesive brand experience, helping them communicate their values more effectively and connect with clients in a bold and memorable way.
Client Feedback
“Monique exceeded our expectations. The whole experience was on another level compared to previous graphic designers we have used. Monique totally understood our vision and even expertly explained our vision back to us.It has been one of our best investments and we have a timeless logo and finally branding guidelines from an expert which are proud to show the world. Thank you Monique.”
— Curtis Whyte, Director of Events -Club VIP Plus