Ladbrokes Retail Campaigns
Sport is driven by anticipation, excitement and emotion. The creative needed to capture that energy across every customer touchpoint.
Ladbrokes required engaging campaign assets that could support major sporting events while standing out in busy retail environments.
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Creative Direction
Art Direction
Retail Marketing & POS
Brand Identity & Visual Design
Artworking
Concept Design
Campaign Design
Editorial Design
Team Leadership & Mentoring
Stakeholder Management
Project Management
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Sports, Gaming & Entertainment
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Design Lead
My Approach
I focused on creating bold visual concepts that balanced commercial objectives with strong brand storytelling.
Each campaign needed to work across multiple formats and locations while maintaining consistency.
Bringing It To Life
I led the design and development of retail campaigns, supporting major initiatives including football promotions and Cheltenham Festival activity.
This involved creating POS materials, digital assets and supporting campaign communications.
Impact
The campaigns strengthened brand presence in retail spaces and helped create more engaging customer experiences around key sporting events.
